Running a busy vet clinic means juggling patient care, team management, rising costs… and still finding time to attract the right clients. That’s where Meta Ads can make a big impact. With targeted advertising across Facebook, Instagram, WhatsApp and Messenger, your clinic can reach pet owners in your local area in a smarter, more efficient way.
What is Meta advertising?
Meta Ads is Meta’s paid advertising system that lets your clinic run ads across the Meta Platform, including Facebook, Instagram, WhatsApp and Messenger. These ads can appear in a range of different places pet owners already use daily, including feeds, Stories, Reels and messaging.
With 76% of Australians actively using social media, and Facebook being one of the most widely used platforms, your potential client base is already online and scrolling every day. For vet clinics, this represents a significant opportunity to build awareness, drive bookings and strengthen client loyalty.
How Meta Ads work for vet clinics
Meta Ads allow you to define exactly what outcome you want – such as more puppy and kitten check-ups, promoting dental month, boosting desexing bookings, or re-engaging lapsed clients.
You can target pet owners most likely to need these services by refining your audience based on location, age, interests and pet ownership. This ensures your ad spend goes further by reaching only the people who are relevant, local and likely to convert.
You can start with a modest budget, scale up as you see results and track everything from enquiries to bookings, helping you clearly understand what your marketing dollars are achieving.
Meta Ads vs Google Ads
Google Ads and Meta Ads each offer different strengths within a full marketing strategy.
Google Ads capture pet owners who are actively searching for help right now – for example, “vet near me,” “emergency vet,” or “dog vaccination cost.”
Meta Ads help you reach pet owners who may need your services soon, even if they aren’t actively searching yet. This is ideal for promoting puppy school, dental campaigns, wellness plans or senior pet checks.
Google creates visibility when intent is high, while Meta builds demand and keeps your clinic front-of-mind.
Want to attract more pet owners to your clinic?
VetDigital specialises in digital marketing for veterinary practices. As we work exclusively in this area, we understand the industry, workflow, regulations and what actually drives bookings.
Whether you want to grow a specific service, increase new client numbers or strengthen your clinic’s brand in your community, we can build a Meta Ads strategy that works for your practice.
Ready to get started? Send us a message or call 1300 75 75 22 to chat with us about your goals.
