When pet owners need a vet, their first stop is usually Google. They type in something like “vet near me”, “puppy vaccinations”, or “emergency vet open now”, and the clinics that appear at the top of those search results are the ones that get the call.
That’s where Google Ads comes in. For any vet clinic looking to attract more clients, Google Ads is one of the fastest and most effective ways to reach local pet owners right when they’re searching for care.
Why use Google Ads?
Google Ads allows your vet clinic’s website to appear at the very top of Google’s search results page, above the unpaid (also known as organic) listings. That means your clinic is seen first by pet owners who are ready to book an appointment.
For a vet clinic, Google Ads can be especially valuable when you want to:
- Promote services such as a dental special, desexing, or puppy school
- Launch a new location or mobile vet service
- Increase new client enquiries during quieter time
- Stand out in a competitive local area
Because Google Ads is built around targeting, you can focus your budget on specific locations, search terms, and audience behaviours, ensuring your ads reach the pet owners most likely to need your services.
Google Ads vs SEO: what’s the difference?
Google Ads and Search Engine Optimisation (SEO) are both powerful ways to boost your online visibility, but they work differently.
- Google Ads gives instant visibility and measurable results. You can appear at the top of search results the same day your campaign goes live.
- SEO, on the other hand, builds organic visibility over time, helping your website rank naturally in unpaid listings.
For most vet clinics, the best strategy is to use both: Google Ads for immediate exposure and SEO for long-term growth.
Why work with a certified Google Partner agency?
At VetDigital, we specialise in helping veterinary practices grow through smart, data-driven marketing. Our specialised understanding of the vet industry (we only work with vets and vet industry suppliers) allows us to design campaigns that deliver real results.
We’re proud to be certified by Google as an official Google Partner, a certification that acknowledges our proven track record of running high-performing, compliant, and cost-effective Google Ads campaigns. This partnership gives us access to Google’s latest tools, beta features, and expert support, helping your clinic stay ahead of the competition.
Unlike many agencies, VetDigital doesn’t charge commissions on ad spend. So every dollar you invest goes directly into growing your clinic’s visibility and client base.
See how your clinic ranks locally
Not sure how visible your clinic is in local Google search results? Fill out our quick online form to get your free local search ranking and SEO report. You’ll see how your vet clinic compares to others in your area and identify opportunities to improve your reach with Google Ads.
Ready to see what Google Ads can do for your vet clinic?
Call 1300 75 75 22 or email mail@vetdigital.com.au to find out how VetDigital can help your clinic reach more pet owners and grow with confidence.
