Building a community around your clinic is a great way to engage with your clients – and potential clients – in your local area. And at the heart of building any community is providing your audience with value.
As a vet, you have bucketloads of valuable information to share. It just needs to be drawn out of your head and shared – and the digital world provides a great avenue for sharing.
Here’s 3 ways you can create content that will inform and educate the community around your veterinary clinic.
1. Get blogging
No, not about your holiday, but about veterinary care! Blogs are a great way to build trust with your audience. They also drive traffic to your website – which is key to getting bumped up the rankings on Google. Blogs on common ailments, how to care for pets at their different life stages and advances in vet care would all be well received by animal lovers. And you can easily repurpose your blog content for social media, which gives you more bang for your buck!
2. Share top tips on social media
Mixing up longer form articles on your website with bite-sized pieces of info on social media is a great strategy. You could create seasonal posts (e.g. what parts of your Christmas lunch your pet can share), or hacks on getting pets to swallow tablets or stay calm while getting their nails clipped.
3. Educate on the importance of regular check-ups
Take advantage of text messages, email and social media to help educate pet owners on why they should bring their pets to a vet regularly – and the potential implications of letting this slide. Regular appointments will not only benefit the animals but will also provide great flow-on effects for your business by keeping your appointment books consistently full.
Learn More
Does this make sense, but you don’t have the time to put these tips into action? VetDigital is here to take the hard work out of building a community so you can concentrate on doing what you do best – looking after your patients.
For a set monthly fee we can create interesting and informative content – among other marketing activities – and get a local community up and running and working for you. And we only work with one vet clinic per agreed area – guaranteed.
Contact the VetDigital team to find out more.
This is an excerpt of a blog written by VetDigital and posted on VetAnswers. You can read the full article here.
