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Pet owner using AI search to find a vet practice

Is your vet practice visible on AI search, ChatGPT and Google?

When a pet owner searches for a vet, there is usually a clear reason behind it. They may be looking for a new local vet, researching a particular service, comparing practices or trying to understand what care their pet might need. Google is still an important part of that search, but it’s no longer the only place people are looking. Pet owners are also turning to AI tools such as ChatGPT and Gemini to research pet health questions, compare veterinary

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Cat owners searching for a vet clinic beyond social media

Is social media enough to grow your vet clinic?

A busy Facebook or Instagram page can make your vet clinic look well-established and engaged. Social media is also a valuable way to keep existing clients engaged with your clinic, which is an important part of building loyalty and maintaining long-term relationships. But social media alone doesn’t necessarily mean more new pet owners are finding your clinic or booking appointments. When someone needs a vet, they may not already follow your page. They’re more likely to head to Google to

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Dog owner targeted by vet clinic client growth campaign

Vet clinic client growth campaigns

Consistent growth for any vet clinic depends on a reliable flow of enquiries, bookings and returning clients. Referrals and repeat visits will always be valuable, but they can be difficult to predict. When local competition increases, pet owner behaviour changes or familiar clients move away, gaps can quickly appear in the appointment book. That’s where client growth campaigns can help. Client growth campaigns are designed to attract, engage and retain the pet owners who are the best fit for your

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Woman using Google search to find a vet for her dog

SEO isn’t dead. Search is just evolving.

You’ve probably seen the headlines or heard people say it: “SEO is dead.” But that’s not really the case. Pet owners are still searching online every day. They’re looking for things like “vet near me”, “emergency vet open now”, “puppy vaccinations [suburb]” or “cat dental cleaning Brisbane”. What has changed is how they find the answers. In the past, search was mostly about getting your website to rank on Google and encouraging people to click through. That still matters. But

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Man looking at Meta Ads booking a vet appointment

Are Meta Ads worth the investment for vet practices?

Many vet practice owners are unsure whether social media advertising is actually worth the investment. Will it bring in new clients, or just chew through your marketing budget? Meta Ads are one of the most effective ways to get your vet clinic in front of local pet owners, without needing a massive advertising spend. What is Meta Advertising? Meta Advertising is the platform behind Facebook, Instagram, Messenger and WhatsApp. It allows your veterinary clinic to run ads across all these

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